We want to provide sustainable, educational and child-focused toys to parents in the UK.

Sustainable, educational and child focused toys from one of the UK's leading distributors

We are littleCONCEPTS

We are two friends Phil and Luke who met working in the toy industry in 2006, we loved the chat with the customers and how innovative children’s products could be but we wanted to pick our own brands and do things a bit differently. In 2015 our small toy distribution business littleCONCEPTS was conceived and we tentatively started our own business, it was scary and the marketing budget was so tight we even slept in a tent when doing our first Harrogate Gift Fair!

Established - 2015

Since our initial launch with with PlanToys we have added Candylab, Mr & Mrs Tin, MOLUK, Oli&Carol. and most recently Baghera and Crate-it. Like our retailers we have faced a crazy economic climate but our enthusiasm for sustainable innovative kids products remains. We work closely with our retailers, especially helping to compile orders and selecting new products, we can provide lots of images and marketing materials for social media and some of the lines also have POS. This is a picture of us at our first trade show, Spring Fair 2016.

Our mission


We started this store to offer our full range of educational, sustainable and child-focused toys to customers. We will also use it as a platform for our sample sales and end of line toys.

Thanks for checking out our lines – Phil & Luke

Quality & Sustainability is our priority

We only work with the best children's toy brands.

Offering unique, sustainable and educational products which allow your child to develop naturally.

Child-focused

Our open-ended ethos reinforces childrens' independence and helps them learn.

High-Quality Materials

Crafted with precision and excellence, our toys are meticulously engineered using premium materials to ensure durability.

Sustainability

We are proud to represent the leading sustainable toy brands