Sustainable, educational and child focused toys from one of the UK's leading distributors

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We are littleCONCEPTS

A new concept in retail distribution; brand-led, personal and passionate.
​We bring fun and inspiring children’s products to the UK & ROI markets.
We are proud to represent amazing kids brands; Baghera, Candylab, Crateit, LEKKID, MOLUK, Mr&Mrs Tin, Oli&Carol and PlanToys.

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Our Brands...

Established - 2015

Since our initial launch with with PlanToys we have added Candylab, Mr & Mrs Tin, MOLUK, Oli&Carol and most recently Crateit and Baghera. Like our retailers we have faced a crazy economic climate but our enthusiasm for sustainable innovative kids products remains. We work closely with our retailers, especially helping to compile orders and selecting new products, we can provide lots of images and marketing materials for social media and some of the lines also have POS. This is a picture of us at our first trade show, Spring Fair 2016.

Onwards and upwards

Our first few years as a fledging business were fraught with challenges. However, we had confidence in our brands and with the help of a supportive customer base we are proud to distribute our products to retailers all throughout the UK. Not blowing our own trumpet, we have even won a few awards along the way including a Junior Design and Progressive Preschool Award.

Our mission

The ethos is simple...we're on a mission to create a new precedence in retail distribution. We know the value of brands and brand identity, we offer a very focused approach, working with a small number of non-competing brands that are passionate about design and innovation.

Thanks for checking out our lines – Phil & Luke

Quality & Sustainability is our priority

We only work with the best children's toy brands.

Offering unique, sustainable and educational products which allow your child to develop naturally.

Child-focused

Our open-ended ethos reinforces childrens' independence and helps them learn.

Sustainability

We are proud to represent the leading sustainable toy brands

High-Quality Materials

Crafted with precision and excellence, our toys are meticulously engineered using premium materials to ensure durability.